In times marked by turmoil and deep divisions, it’s natural to feel overwhelmed, even hopeless. Yet history shows us that even in the darkest hours, humans have turned to each other for courage, resilience, and connection. This shared strength has been—and continues to be—our lifeline through struggle and uncertainty.
As I reflect on today’s fractious political and social climate, I am reminded of my own feelings from decades past. The late 1960s brought its own tempest of conflict: the Vietnam War raged, racial tensions exploded into riots in cities like Detroit and Newark, and the ideals of justice and equality seemed all but out of reach. Many of us, including myself, felt that the dream of...
In an age where sustainability is not just a lifestyle but a movement, consumers are seeking beauty products that promise both safety and eco-consciousness. We want non-toxic formulas, environmentally responsible packaging, and brands that align with our values. But in our quest for cleaner choices, we’re often misled. Welcome to the murky waters of greenwashing—a marketing tactic that sells the illusion of purity while hiding the truth.
What Is Greenwashing, Really?
Greenwashing is the act of making a product seem more environmentally friendly than it truly is. In the beauty industry, it’s everywhere. From drugstore shelves to high-end counters, brands label their products with words like “natural,” “organic,” “eco-friendly,” and “clean” without meeting any standardized requirements. These...